Sophie Collins

Marketing Director, BLL

Something you might not know about Sophie

Her party trick is performing Tina Turner’s Proud Mary.

Her favourite city

Edinburgh – the accent, the atmosphere, the people.

Three songs you’ll find on Sophie’s Spotify playlist

• Ok Love You Bye – Olivia Dean
• American Girls – Harry Styles
• Proud Mary – Tina Turner

What got Sophie started

Sophie’s career began agency side, where she quickly discovered a passion for strategy, creativity and building brands that people genuinely connect with. Over the years, she has worked across an incredibly broad range of sectors, from global household names to ambitious UK start-ups, developing campaigns that combine strong commercial thinking with creative storytelling. Her experience across PR, branding and social strategy has given her a deep understanding of how brands can cut through crowded markets and build lasting relationships with their audiences.

Sophie is excellent at

• PR and communications. Sophie knows how to craft compelling campaigns and messaging that help brands stand out and connect with the right audiences.
• Branding and creative strategy. She specialises in shaping brands with strong personalities, clear positioning and memorable identities.
• Social strategy. Sophie creates engaging social campaigns that bring brands to life online and encourage meaningful audience interaction.

About Sophie

Sophie is a creative strategist with extensive agency experience working across PR, branding and social strategy. Having spent her career partnering with both major global brands and growing UK businesses, she brings a versatile and commercially minded approach to every project. She is passionate about developing campaigns that not only look and sound great, but also deliver measurable impact and genuine audience engagement.

One of Sophie’s proudest achievements was leading the award-winning influencer campaign for ALA Insurance, “Not Just a Nice to Have”. Working within a sector not traditionally known for creative marketing, Sophie helped transform a practical insurance message into a fun, engaging and highly effective social campaign that resonated with audiences and delivered standout results. Her ability to combine creativity with strategic thinking continues to help brands communicate with confidence and authenticity.