Archie McCann

Something you might not know about Archie

He used to live at the top of a working windmill.

His favourite city

London – specifically in the sunshine beside the Thames.

Three songs you’ll find on Archie’s Spotify playlist

• Nights – Frank Ocean
• Ice Water – Loyle Carner
• I See Myself – Geese

What got Archie started

Archie’s interest in marketing began with a fascination for the psychology behind consumer behaviour: why people buy, what influences decision making, and how brands create trust and recognition. He started his career agency side in branding at a creative agency before moving in-house to focus on digital marketing. While the in-house experience gave him valuable commercial insight, he quickly realised he missed the pace, variety and collaborative energy of agency life.

Archie is excellent at

• Modernising businesses through digital marketing. Archie helps brands build a strong digital presence that properly reflects the quality of what they do.
• Understanding what businesses need to grow. He takes the time to learn each client’s market, competition and commercial goals before developing campaigns or content.
• Creating distinctive brand voices. Archie combines strategy with creativity to help businesses stand out, stay memorable and build stronger audience connections.

About Archie

Archie is a digitally focused marketing specialist with experience across branding, content strategy and online communications. With a background spanning both agency and in-house roles, he brings a balanced understanding of creative storytelling and commercial marketing to every project. He is particularly passionate about helping businesses modernise their digital presence and communicate their expertise more effectively online.

One of Archie’s standout successes involved working with a highly experienced business that had built an excellent reputation offline but had very little digital visibility. While competitors were consistently active online, the business itself remained largely undiscovered by new audiences. Archie developed a full digital strategy from the ground up, including director-led LinkedIn content, email marketing, paid social campaigns and brand storytelling designed to reflect the quality and credibility of the business. Within months, the company was competing for opportunities that had previously felt out of reach, significantly strengthening both its visibility and client pipeline.