The last four months have tested the patience of the saintliest of person and the legacy of lockdown will live with us all for the rest of our lives. To be part of history in the making is a privilege to which we must all learn from, respect, and play forward.
Every industry has felt the pressure in some shape or form with the world of communications high on that list. The role of comms comes into fruition in times of crisis and the world is looking at the brands who grabbed the crisis by its horns and became a force for good and the ones who failed to be human and quite frankly got it wrong.
And it’s not just how brands communicate with their audiences that will be remembered but how they looked after their staff, and communities.
Here is a couple of my favourite campaigns that put a spring in my step, a smile on my face and reminded me that when people come together in times of hardship, amazing things can happen.
But for every brand that acted bravely, creatively and with a heart, came some examples of how you can get it so very wrong…
It’s never easy to navigate comms in a crisis so if you want to talk more about how to ensure your campaigns remain positive and authentic don’t hesitate to get in touch.