Monica Kulkarni

Something you might not know about Monica

She accidentally ended up on Liverpool Football Club’s 2005 Champions League victory parade bus. It’s a long story.

Her favourite city

Liverpool – no other city has quite captured her heart. Although Madrid runs it close.

Three songs you’ll find on Monica’s Spotify playlist

• Romance – Baalti x Lapgan
• Muñekita – Kali Uchis
• When Doves Cry – Prince

What got Monica started

Monica has always been fascinated by advertising and language, but her route into the industry was far from straightforward. Her career has spanned teaching, higher education marketing and tech marketing, all united by a common thread: understanding what makes people tick and using words to influence behaviour. She was working as a Head of Marketing in the tech sector when COVID hit, prompting her to pursue a long-held ambition of becoming a copywriter. Taking a leap of faith, she left her job, returned to university, won a D&AD New Blood Award and began her career in advertising. Each chapter of her journey has given her a unique perspective on audiences, strategy and creativity.

Monica is excellent at

• Making resistant audiences care. Monica specialises in finding fresh angles that cut through indifference and encourage people to think, feel and act.
• Bridging strategy and creativity. She understands the commercial and organisational pressures behind a brief and builds creative ideas around solving real business challenges.
• Finding the right voice for the right audience. With a passion for language, dialects and accents, Monica helps brands communicate in ways that feel authentic and relatable.

About Monica

Monica is an award-winning copywriter and creative with an unusually broad professional background. Before moving into advertising, she spent a decade in higher education, leading teams and overseeing student recruitment, strategy and events. She later became Head of Marketing at two technology start-ups, where she led full rebrands covering brand positioning, tone of voice, visual identity and communications. This experience gives her a deep understanding of both the strategic and commercial realities behind a brief, as well as the creative opportunities within it.

At Media Bounty, Monica has worked across integrated campaigns spanning ATL, out-of-home, TV, social media, brand identity and tone of voice development. She combines purpose-driven creativity with commercial effectiveness, helping organisations build brands that not only capture attention but drive meaningful action. One campaign she is particularly proud of was for World Land Trust, where a creative approach centred around regional dialects helped broaden the charity’s audience significantly, contributing to a 93% increase in donations from target cities, a 200% increase in web traffic and more than 2.6 million people reached. Her work consistently focuses on creating ideas that shift both perception and behaviour.

She’s inspired by

Monica is inspired by her grandfather, who fought for India’s independence during British rule before dedicating much of his life to providing pro bono legal support for farmers and workers facing injustice. His commitment to using his privilege to help others continues to shape the way she views both work and life.