Charlotte Jeffries

Media Planning Director at Media Bounty

Something you might not know about Charlotte

She holds a liquor licence and is permitted to sell beers, wines and spirits.

Her favourite city

London – filthy and gorgeous.

Three songs you’ll find on Charlie’s Spotify playlist

• Glue – BICEP
• Cruel Intentions – Simian Mobile Disco
• Birth4000 – Floating Points

What got Charlie started

Charlie’s career in media began thanks to a friend who sold the industry to her with the promise of free parties. What started as a light-hearted introduction quickly developed into a long and successful career spanning more than 25 years. Along the way, she discovered a passion for understanding audiences, solving business challenges and creating campaigns that influence behaviour. Her experience across some of the world’s largest agency networks has given her a deep understanding of how brands can connect with people in meaningful and effective ways.

Charlie is excellent at

• Listening, learning and interrogating the brief. Charlie believes every business has its own unique challenges and ambitions, and she takes the time to fully understand both before developing a strategy.
• Bringing fresh thinking to every project. She combines experience with curiosity, ensuring every campaign benefits from new ideas and innovative approaches.
• Maximising return on investment. Charlie treats every client’s budget as if it were her own, focusing on effectiveness, efficiency and measurable results.

About Charlie

Charlie is a highly experienced media planning and buying specialist with more than 25 years of experience across leading global agency groups including Havas, WPP and Omnicom. Throughout her career, she has worked with some of the world’s most recognisable consumer brands, including Kia, Marks & Spencer and Chanel, helping them achieve growth through strategic media planning, channel selection and integrated campaign activation.

Alongside her commercial work, Charlie has led award-winning behaviour change campaigns for government and charity organisations, including Transport for London, RNIB and Keep Britain Tidy. While she has enjoyed working on many admired brands, the campaigns she is most proud of are those that have delivered meaningful social and environmental impact, from changing perceptions around sight loss to helping reduce smoking-related litter across the UK. Her expertise spans channel planning, multi-channel activation and audience engagement, enabling her to deliver campaigns that balance creativity, effectiveness and measurable outcomes.