About Our Client
Our client is a forward-thinking communications agency delivering integrated campaigns for leading consumer and lifestyle brands. With a reputation for blending creativity with insight, they are now seeking a Media Planning & Audience Insights Manager to enhance their strategic capabilities across paid and earned media.
Position Overview
We are looking for an experienced Media Planning & Audience Insights Manager, with particular expertise in social media, to shape and execute data-led strategies for clients, including L’Oréal. This role combines audience profiling, campaign planning, media measurement, and AI-powered insights to drive high-impact work. You will be instrumental in leveraging new tools and methods to stay ahead of trends and inform both planning and performance across paid and earned channels.
Core Responsibilities
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Manage and optimise paid media campaigns across social and search platforms, overseeing audience targeting, budget allocation, creative testing, and performance tracking
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Use media analytics tools to monitor campaign results, generate detailed reports, and deliver insights that support continuous optimisation
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Produce post-campaign evaluations and strategic recommendations that inform future planning
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Conduct audience profiling and segmentation using tools such as Nielsen, Meltwater, Google Trends, and platform-specific data
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Apply AI tools such as o3 and Deep Research to enhance data analysis, validate findings, and extract actionable insights
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Map media consumption habits to inform both earned and paid media strategy and channel planning
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Collaborate with account teams to develop structured, insight-led case studies showcasing campaign impact
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Contribute to agency website content updates to reflect evolving media strategies and insights
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Support research and planning for client campaigns and new business proposals using a blend of traditional and AI-driven approaches
Capabilities Required
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Solid experience managing paid media campaigns, particularly across social and search platforms
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Strong knowledge of analytics and measurement tools, including Google Analytics and social platform dashboards
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Proficiency in audience research and media planning, with hands-on experience using Nielsen, Meltwater, and other insight tools
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Familiarity with AI tools such as o3 and Deep Research for data validation, trend spotting, and insight generation
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Ability to interpret post-campaign results and deliver meaningful strategic recommendations
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Confident working across both paid and earned media, with an understanding of how to optimise across channels
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Experience supporting website content and applying research tools to support broader media strategies
Desirable Skills
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An analytical mindset with a passion for storytelling through data
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A background in consumer or lifestyle sectors, particularly within beauty or fashion
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Experience developing media planning case studies or marketing collateral
What’s on Offer
This is an opportunity to take on a future-facing role within a collaborative and innovative team. You will work closely with top-tier clients such as L’Oréal, using a mix of traditional research and AI-led insights to shape campaigns that make an impact. The role offers scope to develop cutting-edge expertise while contributing to high-profile, integrated media strategies. This a hybrid role, with three days a week to be worked in the office.
